The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's fast-paced company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the disti… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other facts concerning modern-day B2B marketing. We discuss just how the buying journey is now totally fragmented as well as the manner in which community structure can aid marketers take back control of the e… Read More